AMI Viewpoint is a thought leadership research series offering insights into consumer and adviser perspectives, along with practical recommendations and call to actions to help tackle barriers and embrace opportunities. Each Viewpoint features a written report and video content, as well as views from industry experts on the implications for the sector; you can view our Viewpoint Archive below. In November 2025, we launched the sixth consecutive Protection Viewpoint, and on the horizon is a Viewpoint focused on the Value of Advice, as well as a new D&I Viewpoint.
AMI's third annual Viewpoint Report on protection within the mortgage industry – Opportunities & Trust – concludes with a new five-point plan to work together as an industry towards change.
The report, produced in partnership with Legal & General and Royal London, asked 3,000 UK adults and over 250 advisers their views on issues relating to the protection market. New this year, AMI also carried out qualitative research involving a bespoke community of consumers to give extra depth to the findings.
The research looked at the barriers to protection, expectations among both consumers and advisers, the power of communication and the perceptions and misconceptions that exist.
As part of our series looking at how mortgage intermediary firms overcome some of the challenges highlighted in protection Viewpoint 2020, we hear from mortgage and protection advisers on how they build trust and ensure memorable protection conversations. Read the 2021 report in full.
In 2021, as part of AMI's Viewpoint on Diversity, Inclusion and Equity in the mortgage industry, a total of 1,178 people gave their valuable time to complete a survey providing us with a strong picture of how people within our industry are feeling on this important topic.
The report shares the results of the extensive survey, conducted in July, of people’s perceptions and lived experiences of diversity, inclusion and equity in the mortgage industry. It will give you an insight into how inclusive our sector is currently and highlights simple actions that we can all take to make a change individually, as well as more structural changes required at firm level.
We’d like to thank both Aldermore and Virgin Money for their support with this survey and report. Thanks also to those who gave up their time to complete the survey and share their experiences.
Read the Viewpoint report in full here.
For more on D&I in the mortgage industry, including how you can get involved and make a difference, visit our Working in Mortgages website.
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