What should ‘holistic advice’ really mean?

AMI Chief Executive Robert Sinclair discusses his interpretation of holistic advice and what it means for the industry…

Industry must protect the mental health of advisers – Robert Sinclair

We know that mental health and finances are intrinsically linked, and that’s not just when it comes to our customers…

Finalised guidance on financial promotions on social media

As part of their bid to tackle poor quality financial promotions on social media, the FCA has released their finalised social media guidance…

Your April ’24 update from AMI Chief Executive Robert Sinclair

AMI Chief Executive Robert Sinclair gives his April update, including the Mortgage Charter and AMI’s thoughts on the FCA Fees & Levies proposals…

April 2024 Latest FOS complaints – AMI comments

Latest FOS complaints that may be of interest to mortgage intermediary firms, including AMI’s comments…

FCA Consultation on Fees & Levies for 2024/25

Members may have seen that the FCA issued their annual consultation on the fees charged to firms on Tuesday 9th March – AMI comments…

Edit Content

Log in here for full access to all our great content

 

Please log in below with your username (which is your email address), using all lower-case letters.

 

Forgotten your password?
No problem, simply tell us you have forgotten your password to receive instructions instantly via email.

Having problems logging in?
If you are a current member but are unable to login, please first make sure you are using all lower-case letters for your username/email address. If you still have difficulties, please contact us via email at info@a-m-i.org.uk so we can rectify your problem.

Not a member?
Learn more about the benefits of becoming a member or apply online and we will be in touch.

Whether we label ourselves as mortgage brokers, advisers, sellers, consultants or managers, it probably does not matter to the average consumer who is just looking for an expert to point them in the right direction.  What is important is that whoever the customer sits in front of, they have an abundant quantity of current market knowledge and combine this with a superb quality of advice that then determines the customer experience.

In real terms, firms broke mortgages, by bringing two parties together.  Consumers who have insufficient knowledge of the market are matched to the most appropriate lender.  This activity is exempt from VAT.  To do this individual advisers use their well-developed skills, within the regulatory confines and framework to determine best fit.  It is the skills of fact finding and knowing which lenders will meet the needs of that customer that matter.  This is the role and we do not need to get too absorbed in terminology.

Perhaps we should just see firms as brokerages who employ advisers to deliver results and the best of these are outstanding professionals.  What has become clear in recent weeks is that many lenders have almost given up on advice and the intermediary professional is holding sway.  Our market share continues to swell.  Lenders will come back with new technology based solutions, in the first instance for retention, however it is up to the broker community to ensure that their customers come back to them for advice first.

X

Forgot Password?

Join Us