Privacy Policy

Member Area


As a membership-based association dedicated to serving the mortgage industry, the Association of Mortgage Intermediaries (AMI) is committed to maintaining your privacy. The following information describes the practices we maintain regarding any personal information that which we receive about you. Please take a moment to review our privacy statement and to then contact us with any questions or concerns you may have.

From time to time AMI may need to make enhancements to our privacy practices. This may happen as the result of government regulation, new technologies, or other developments in the area of privacy protection. Any updates to our privacy policy will be clearly posted on the AMI Web site.


Why we collect personal information:

We collect personal information for many different reasons related to the running of AMI. The three main purposes are: first, if you are or apply to be a member, second if you (or someone on your behalf) registers for one of our events, and third if you ask us to send you any publication or other information.

If you are registering other people for one of our events then you are responsible for ensuring those individuals have either read or been informed of the contents of this privacy policy.

We also collect website and email usage information. Please see the paragraphs below on Cookies , IP addresses , and Pixel tags for more information.


How we use and share your information

If you are an AMI member we will use your personal information to administer your membership.

If you have asked us to send you any guides, documentation, email alerts or other information we will use your details to send this to you.

If you have registered for an AMI event, we will use your details to send you the relevant information pack, and to include your name on the delegate list (which is available to other delegates) and for other purposes related to our running of the event.

We also use third party companies to help us provide our services. These companies will only use your personal data under our strict instruction.

We reserve the right to share your personal information with a third party without your consent where it is permitted by law, including if:

  • the disclosure is required by law or by a regulator with authority over us or you, such as where there is a court order, statutory obligation or FCA request; and/or
  • we believe that such disclosure is necessary in order to assist in the prevention or detection of any criminal action (including fraud) or is otherwise in the overriding public interest.

In the unlikely event that we transfer your personal data outside the EEA we will ensure that an adequate level of protection is in place to protect your personal information.



Where you have agreed, we will send you details of AMI programs, products, activities and events which are run by us or by one of our partners. We may share your information with our partner so they can provide you with those details directly.
AMI is committed to only sending you marketing communications that you have clearly expressed an interest in receiving. If you wish to unsubscribe from emails sent by AMI, you may do so at any time by clicking on the “unsubscribe” link that appears in all emails. Otherwise, you can always Contact Us.



AMI is committed to keeping your personal information secure. AMI keeps all personal information in a secure server. We also have appropriate security measures in place in our physical facilities.

While we strive to protect your personal information, due to the nature of the internet we cannot guarantee the security of any information you transmit to us. With this in mind, we urge you to take every precaution to protect your personal information while you are online.


How long we keep your personal information

We only keep personal information for so long as is reasonably necessary. For example, if you are a member, we will keep your details for the period of your membership and for 6 years afterwards, to deal with any ongoing claims or complaints.


Updating your personal information

You are entitled to see the information we hold about you and to update any inaccuracies. We are entitled to charge a £10 fee for providing you with a copy of your personal information. If you would like to review or update your personal information please Contact Us.


Other Websites

AMI’s website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.



A cookie is a small data file that is sent to your computer from a Website and is stored on your computer’s hard drive. A cookie file stores a limited amount of data about you (such as your username and password) and allows AMI to offer services personalised to your interests and to track the number of people who visit different parts of our site. You can set your Web browser to refuse cookies, however some of our website features may not function as a result. For further information visit


IP addresses

AMI also collects IP addresses of those browsing our sites as a way of tracking site usage. We do not track any individual person’s activities using IP addresses. Instead, we use this information solely to determine the number of times browsers view a page of our site and to aggregate information that allows us to continuously improve the quality of our Website.


Pixel tags

Pixel tags (also called clear gifs or web bugs) are used to track who is reading a web page or e-mail, when, and from what computer.
They provide us with information about your interaction with our email messages (if you receive messages in html format) and to record some of the pages you consequently visit on our Website.

We use this information so we can provide you with information tailored to your needs and interests, better plan our future campaigns and upgrading visitor information used in reporting statistics.
Pixel tag technology is used to analyse the reading habits of our membership in order to review and improve services to members and on occasion may use this for marketing purposes.


How to Contact Us

Please contact us if you have any questions about our privacy policy or information we hold about you.
You can contact us by email [email protected] or by writing to us at our Membership Department, The Association of Mortgage Intermediaries, Midsummer Court, 314 Midsummer Boulevard, Milton Keynes, MK9 2UB