AMI Protection Viewpoint 2025 is here...

Reflect on the past. Protect the present. Prepare for the future

2025 marks the sixth consecutive year of consumer (3,000 UK adults) and adviser research into the UK protection market. The report will take a comprehensive look at the past, present, and future of the protection landscape with a focus on consumer behaviour. Be the first to hear the key insights from this year’s report in the live launch event, open to the whole industry. Don’t miss out – register your space now!

Morning of Wednesday 5th November, 2025.

Virtual launch event hosted by AMI and supported by sponsors L&G, Royal London and The Exeter.

“Having been an advocate of AMI Viewpoint since its inception, I’m excited to be involved in the initiative for the first time as AMI Chief Executive. We know how valued AMI Viewpoint is within the market and for me, it’s all about driving tangible outcomes from the insights. Our aim is to deliver clear calls to action across the sector.  –  Stephanie Charman, AMI Chief Executive

The 2025 AMI Protection Viewpoint launches on 5th November. You will be able to re-watch the live launch event here and we will have lots of resources available to draw out the key facts and to help you make the most of the findings of this year’s report. Watch this space!

COMING SOON!