
Our Response
Here you will find our response on your behalf. We are well versed in the skills of negotiation and work hard to input into policy and influence its direction…
We’re not just about mortgages – we are increasingly more involved in the protection & general insurance sphere. Read our response to regulatory papers and consultations on behalf of our members. Amongst our range of podcasts covering industry news, Consumer Duty, protection and more, is a dedicated Protection Insight podcast series. Use our search function to find information on the topics that interest you, including a range of factsheets, information leaflets and reports available to download. Our Chief Executive and Senior Policy Advisers also regularly write for the trade press – you can read these in our Articles section.
Most of our content is available only to our members – sign up here.
Through our blog posts and newsletters, we provide regular updates on everything that’s happening in both mortgage and protection industries, from regulatory news to industry events, along with keeping you informed about everything that we are working on. Our updates are for members only; make sure you stay up to date, and don’t miss an opportunity to get involved by signing up here.
AMI Protection Viewpoint 2025 (“The Next Chapter”) explores the key opportunities and challenges facing our sector, while setting out clear calls to action – whether you’re a firm owner, adviser, network, insurer, reinsurer or tech provider, there are steps we can all take to make progress. Visit the Protection Viewpoint page to watch this year’s live launch video with panel debate, read the report in full and access resources including consumer qualitative videos. Visit the AMI Viewpoint page to discover previous years’ reports and resources.
This nine-part series is hosted by AMI Head of Policy and protection expert Stacy Penn. Each episode discusses a different aspect of the protection industry from an adviser’s point of view, featuring conversations with experts from across the industry. Some examples are below – listen to the full series now!
AMI played a key role in the early industry discussions on Consumer Duty, contributing to discussion papers and roundtables. As the policy developed, we analysed draft changes and successfully challenged the FCA on the omission of the word ‘causing’ in the cross-cutting rule ‘avoid causing foreseeable harm’. Our lobbying ensured the word was included in the final policy, clarifying responsibility and liability.
Our Consumer Duty factsheets include a dedicated protection & general insurance factsheet to draw out areas of the Consumer Duty that are relevant to mortgage intermediary firms’ protection and GI activities and to help broaden thinking.

Here you will find our response on your behalf. We are well versed in the skills of negotiation and work hard to input into policy and influence its direction…

AMI provides a voice for mortgage and protection intermediaries in the UK. Over 80% of UK mortgage brokers belong to AMI – find out more about membership now…

The home of AMI Viewpoint. Here you can find our current and previous Viewpoint content, including our D&I Viewpoints and Protection Viewpoints…

The AMI team have worked extremely hard over the last year to help our members understand, and stay ahead of, the new Consumer Duty requirements…

The Association of Mortgage Intermediaries blog page – read all the latest news, industry updates, find out what we are working on and more…
© 2025 Association of Mortgage Intermediaries Limited.
AMI is the trading name of The Association of Mortgage Intermediaries Limited which is a company limited by guarantee, registered in England and Wales under the Companies Acts with number 7982341. Our registered address is Celixir House, Stratford Business & Technology Park, Innovation Way, Banbury Road, Stratford-upon-Avon, Warwickshire, CV37 7GZ.
Please note that we are a trade body and, as such, we do not provide mortgage advice to individuals. If you require mortgage advice, please contact an FCA certified mortgage broker who will be able to discuss your needs and advise you fully of your options.
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