This morning (3 November) AMI and sponsors Royal London and L&G launched the third AMI Viewpoint on the UK protection market ‘The Great Protection Shift’.

What are consumers and advisers telling us? Have views changed since last year? What new insight has been uncovered?

Find out this and more by reading the report here.

New for 2022 – this year we obtained views from a bespoke community of consumers. Participants talked openly about their views on protection, the perceived barriers and suggested ways the industry could make improvements.

Action plan – As part of the report, AMI’s launched a five point action plan with considerations for advisers, advice firms, providers and lenders. AMI’s part of this too – we will work with our Protection Specialists Group and the wider industry to develop thoughts on how we can tackle the barriers highlighted in the report and consider ways we can support our members.

We hope you find the insights a valuable tool for your business. Please join in the debate on Twitter using #AMIViewpoint.

If you missed the 30 minute launch event, watch on demand here.